Alonzo Romero Lauro

Work experience

The Predictive Company – CEO & Co-founder

06/2019 – Present
Co-Founder of The Predictive Company, an energy efficiency and predictive maintenance solution based on Artificial Intelligence

Parfumique – Founder

02/2014 – 06/2019
Founder of the Perfume creation kit company.

Dscoop – EMEA Director

04/2016 – 11/2017
Strategic direction of Dscoop in EMEA

Getty Images – International Marketing Director

06/2008 – 01/2014
Paris & Madrid
Covered various responsibilities, multi-country (Southern Europe + German speaking countries) and multi-brand (Getty Images, iStock, Thinkstock).
Led a max team of 4 marketing managers and 9 indirect reports (multiple locations) in the achievements of the local goals.
Defined the online and offline strategy for the region and the budget allocation.
Monitored the marketing results: KPIs, ROI, Web analytics (Omniture) and drove ad hoc analysis (Cognos).
Set the lead generation and nurturing strategy through content marketing (Eloqua).

Dell – Notebook Brand Manager

05/2004 – 05/2008
Managed (P&L owner) price & positioning, promotional strategy, product life cycle, media communication, strategic alliances, co-branding.
Managed, coached and developed a team of 3 junior brand managers.

L’Oréal – Trade Marketing Manager

04/2003 – 04/2004
Managed trade marketing budget and specific marketing plans for the Key Accounts and the Wholesale channel

Oracle – Senior Process Specialist Accounts Receivable / Revenue Analyst

04/1999 – 09/2001
Responsible for EMEA migration of Subsidiaries AR activities into the Shared Service Centre in Dublin

Microsoft – Credit Controller – Member of the French & Associates project at Microsoft

08/1998 – 03/1999
Accounts receivable management; credit representative for Italy, Spain and Portugal